Joo Ji-hoon's 'Seoul Classic'

Beanpole, synonymous with classic casual wear, has announced the appointment of actor Ju Ji-hoon as its new ambassador, heralding another heyday for the brand.

On the 23rd, Samsung C&T's fashion division announced Ju Ji-hoon as its ambassador and unveiled a new pictorial for the Gentle Tech series.

Celebrating 20 years in the industry, Ju Ji-hoon continues to thrive across films, dramas, and OTT platforms. He is seen as the ideal figure to embody Beanpole's "Seoul Classic" theme. His sophisticated image and gentle charisma naturally align with Beanpole's modern classic style.

The newly unveiled Gentle Tech series maintains comfort during the SS season using high-density, lightweight materials, offering a refreshing yet luxurious setup. The design seamlessly fits into both everyday and business environments, featuring improved fabric texture for a lighter yet more robust silhouette than before.

The collaboration between Beanpole's Gentle Tech series and Ju Ji-hoon exemplifies a modern interpretation of the brand's unique heritage. At the heart of this reinterpretation of Seoul-inspired classic style is Ju Ji-hoon.